Best Social Media Platforms for Wellness & Service-Based Brands

For providers, clinics, and heart-led entrepreneurs, social media isn’t about chasing trends—it’s about showing up where your audience already is. When used intentionally, these platforms can help you build trust, stay visible, and strengthen referral relationships.

Here’s a breakdown of the top platforms and how each one can support your mission-driven outreach.

1. Facebook
Best For: Local visibility, referrals, and community engagement.

• Create a business page that reflects your mission and services.

• Use Facebook Groups to foster supportive conversations around wellness topics.

• Share educational posts, local event announcements, and testimonials.

• Paid ads can help target your local community with precision.

2. Instagram
Best For: Visual storytelling and building emotional connection.

• Share warm, relatable visuals of your practice, team, or events.

• Use Stories and Reels to show day-in-the-life moments or quick wellness tips.

• Go live to share insight, answer FAQs, or partner with other providers.

• Great for showcasing your values and human side.

3. Threads
Best For: Thoughtful engagement and community dialogue.

• Post affirmations, light advice, or behind-the-scenes reflections.

• Use it as a microblog to speak from the heart and start authentic conversations.

• An excellent space for therapists and providers to share encouraging thoughts.

4. Pinterest
Best For: Driving traffic to blog posts, resources, and service pages.

• Create pins that link to your website, lead magnets, or email opt-ins.

• Ideal for evergreen content like wellness tips, journal prompts, or guides.

• Strong platform for long-term traffic growth, especially among women.

5. LinkedIn
Best For: Professional credibility and referral partnerships.

• Share thought leadership posts, client success stories (with permission), and provider highlights.

• Network with other professionals for collaboration and referrals.

• Great for positioning yourself as a trusted expert in the health or wellness space.

6. TikTok (Optional)
Best For: Bold, fun, and creative practitioners ready to educate or inspire in short video form.

• Only use if you’re comfortable with video and staying consistent.

• Share tips, wellness myths, or what a session might feel like—keep it approachable.

• Can help humanize your practice, but not necessary for all providers.

7. Twitter/X (Optional)
Best For: Real-time updates and advocacy conversations.

• Use selectively for sharing relevant health awareness days or linking to blog posts.

• Engagement here tends to be fast and fleeting—better as a repurposing channel than a primary one.

Choosing the Right Platform
You don’t need to be everywhere. Start with one or two platforms where your ideal clients or referral partners already spend time. Focus on consistency, clarity, and connection—not perfection.

Final Thoughts
Social media for providers isn’t about being flashy—it’s about being present. Show up with your values, speak directly to your audience’s needs, and use each platform as a bridge to real-world impact.

Ready to turn your online presence into a powerful referral tool?
Click here to explore our services and discover how we can support your outreach goals.

Laci McCoy, Public Relations & Marketing
Buzzin' 'Bout Bizz, LLC