How to Get Found Online by the Right People

Being online is one thing, being found by the people who need you is another. Whether you're a therapist, clinic owner, or wellness practitioner, visibility isn’t about being everywhere, it’s about showing up in the right places with the right message.

Here’s how to position yourself online so the people who need your services can actually find you and trust you.

1. Optimize Your Website for Clarity and Connection
Make sure your website clearly states who you help and how. Avoid vague headlines. Be specific. Use warm, welcoming language that feels like a conversation, not a sales pitch. Add location details if you serve clients in person—this helps with local search!

2. Focus on Local SEO
Claim your Google Business Profile, update your NAP (Name, Address, Phone) across all directories, and encourage happy clients to leave reviews. Search engines use this data to rank you higher in local results—which is gold for community-based businesses.

3. Use Keywords Real People Search For
Think about the phrases your clients might type into Google: “therapist for anxiety in Colorado Springs” or “pediatric chiropractor near me.” Use these naturally in your website copy, blog posts, and page titles.

4. Share Valuable Content Consistently
Write blog posts that answer questions your clients are already asking. What’s the difference between coaching and counseling? How can I prepare for my first session? This type of content builds trust, improves SEO, and helps people discover you organically.

5. Be Active Where Your Clients Are
Are your ideal clients scrolling Instagram or reading Pinterest articles? Don’t spread yourself thin—just commit to showing up consistently on one or two platforms that align with your audience. Use them to drive traffic back to your site or lead magnet.

6. Create a Free Resource That Solves a Problem
Offer a lead magnet that helps someone take one small step forward—like a self-care checklist, a mini guide, or a resource list. Share it on social media and link it on your website. This builds your email list and helps people before they even become clients.

7. Track What’s Working—and Adjust
Use tools like Google Analytics or built-in platform insights to see what content or keywords are bringing in visitors. You don’t need to obsess over data—just notice patterns so you can keep refining your strategy.

Final Thoughts
Getting found online isn’t about being flashy—it’s about being findable. When you show up with clarity, consistency, and care, the right people will feel drawn to you. Your job is to make it easy for them to discover the help they’ve been searching for.

Want help making your services easier to find online?
Click here to explore our services and discover how we can support your outreach goals.

Laci McCoy, Public Relations & Marketing
Buzzin' 'Bout Bizz, LLC