Why Websites Are Like Signs in a Garden (But You Still Need a Gardener)
Imagine standing at the edge of a pond with a fishing pole. You cast your line and wait. You’ve got the right bait. You’ve researched the best time of day. But there’s one problem—there’s no fish in the pond.
That’s the reality for many small business owners relying solely on websites or social media. The platform is there, the content might look good, but there’s no one actively placing you in the right waters—where your ideal clients are swimming.
Here’s the truth:
A website is like a sign in a garden. It tells people you exist, but it doesn’t plant the seeds or water the soil. And social media? It’s like tossing seeds into the wind and hoping they land in the right place.
Without real, in-person representation—without someone in the field building relationships for you—your best content and branding can go unseen.
Community marketing is the gardener.
It’s what brings your business to life. A skilled relationship marketer doesn’t just build awareness—they help cultivate real trust and referrals that grow over time.
In-person outreach leads to 15-30% conversion rates, compared to just 2-5% online. That’s not opinion. That’s data.
If your business is mission-driven, relational, or community-focused, don’t waste your best efforts fishing in the wrong pond. Let someone bring your message to the spaces where the fish are already biting.
🐝 Buzzin’ Tip:
If your audience isn’t responding, it’s not always your message—it might be your market. Don’t waste time casting lines into ponds that aren’t filled with your ideal clients. Instead, show up where your ideal referrals already gather: in real conversations, trusted local spaces, and strategic relationship circles.
✨ Ready to stop casting blindly and start building real visibility? Discover how Buzzin’ 'Bout Bizz can help you grow your business one warm introduction at a time.
Laci
Founder, Buzzin’ ‘Bout Bizz, LLC